Design Brief
Ms. Underwood
January 6, 2014
Print Design Firm
Company Name:
Neomethodos Design
The name comes from the two Greek words, neos and methodos, which mean new and method, respectively. The name being in a foreign language sounds nice for a modern company, and is abstract and suggestive. It offers a name that is outside the box, and allows the company to be associated with creativity and innovation.
Describe your company:
A contemporary, modern, or industrial themed design firm, that would specialize in print design. The company would help out new business, especially local ones, and help modernize the company.
Who is your target audience?
Companies who need a new logo or print design.
Logo:
Include the name of the company in charcoal grey and light blue with a white border, and include geometric shapes and simple designs that come off of the name. Squares with rounded corners could be included for basic shapes that appear modern or contemporary. The modern or industrial theme will be conveyed through the simple, abstract design.
Colors:
A charcoal or dark grey for the primary color, and light, faded blue and white as secondary colors.
The logo and company colors used the charcoal grey, which was requested, but also include lighter colors to contrast the logo, and prevent it from looking too dark.
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