2Q Block Text Designs

Thinking of designs that conveyed different emotions by only using text was much more difficult than I first expected. I found that the first drafts of my designs where all very similar, and they did not capture the subtle differences between similar emotions such as fear and anger or friendship and happiness. I tired to play with different fonts, sizes, and positions of letters to suggests different feelings. Bold, dark type seemed to have a more aggressive affect that drew that eye into the design, whereas a lighter color would help represent more passive, peaceful emotions. The gray-scale design was more difficult than the one with color, because by using color, emotion was much easier to represent, because of the emotional connection to certain colors. The viewer can somewhat feel peace when there is small white text on a black background, or feel love or happiness when seeing bright colors with round letters. These same emotions are much more difficult to convey without color, since basic choices in type, size, heaviness, and position are the only things determining the emotion of the design. Overall, I feel I was successful with both designs, but I definitely prefer the design with color.