Branding Project

While creating the mood board, I made an attempt to convey the mood of sleek, modern designs. I included some examples of geometric design, and designs with color to catch attention. I tried to keep the logo simple though, because I did not want to take away from the contemporary feel. Inspiration for the logo came from the Greek letters Nu and Mu, which I used because of the "N" and "M" from Neomethodos. I combined the two letters to make it appear as one, and used a drop of water to make the drop on the bottom of the logo to appear bigger and more prominent. The blue ribbon was an attempt to add some color to the grey and white logo. Weaving the ribbon through the logo makes it pop more and gives it dimension and character.

Here is an example of a business card for Neomethodos Design, that includes bleed area for when the card is cut out.:

Design Final: Design Brief

Design Brief

Ms. Underwood

January 6, 2014

Print Design Firm

Company Name:

Neomethodos Design

The name comes from the two Greek words, neos and methodos, which mean new and method, respectively. The name being in a foreign language sounds nice for a modern company, and is abstract and suggestive. It offers a name that is outside the box, and allows the company to be associated with creativity and innovation.

Describe your company:

A contemporary, modern, or industrial themed design firm, that would specialize in print design. The company would help out new business, especially local ones, and help modernize the company.

Who is your target audience?

Companies who need a new logo or print design.

Logo:

Include the name of the company in charcoal grey and light blue with a white border, and include geometric shapes and simple designs that come off of the name. Squares with rounded corners could be included for basic shapes that appear modern or contemporary. The modern or industrial theme will be conveyed through the simple, abstract design.

Colors:

A charcoal or dark grey for the primary color, and light, faded blue and white as secondary colors.

The logo and company colors used the charcoal grey, which was requested, but also include lighter colors to contrast the logo, and prevent it from looking too dark.